AlanAbar.com

I’ve been reading How To Wow, by Frances Cole Jones, a book about proven strategies for presenting ideas, persuading your audience, and perfecting your image.  She believes that every encounter we face with others, is an opportunity to influence.  Not only your words, but your tone of voice and body language speak volumes.

 The 7-38-55% Rule

7% of our influence comes from the words we say

38% from our tonal quality while saying it

55% by what our body is doing while saying it

You can pick and choose, strengthen or minimize, bump up or play down each element to achieve the results you desire. 

If you say “It’s nice to meet you” to someone you just met, but present a sour face / flimsy handshake / or turn away immediately, what you say doesn’t match your body language…no one will believe you.  You have to say what you mean and mean what you say.